A new form of sports entrepreneurship

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How was Sportmadness born?

Since we created Sportmadness in 2012, we knew that our vision was different from the norm. We were convinced that the technology, processes, and improving the user experience were the keys to building a leading company within the amateur sport sector.

From there we built little-by-little. Without making plans, we experienced first hand a difficult and unprofessional sector. The vision remained intact and we were still aware that through a long term approach and by doing things well (adding value), we would achieve our goals.

To be a leading company globally we needed to grow up. We realized that we couldn't do it alone; we needed a lot of support to achieve it. And this gave us a great opportunity; helping thousands of people to fulfill their dream of realizing a sports entrepreneurship and dedicating themselves professionally to their passion; sport.

Kickoff Sportmadness 2018

Sportmadness community during the annual Kickoff.

To begin, we did a search of similar concepts across the world and saw that there was nothing like what we had in mind. This was positive, and negative. It was good because it allowed us to be pioneers , however it was bad because there was no mirror to look at. It also left doubts because no one had previously demonstrated that a model like this would succeed.

From there we started designing our model of sports entrepreneurship. We were clear that the main objective was that other people could live from sports management and offer the best sports experiences to their customers. And we knew personally what were the pains that we had to cover to support the success of our clients.

We thought carefully about what these people would need to succeed and the answers were many; technology, processes, innovative services, a powerful brand ... Little by little we were (and continue to do so) improving the model. This continuous improvement is something that defines us and we will never put that aside.

Alejandro, a sports enthusiast dedicated to sports entrepreneurship.

Alejandro García Sportmadness

Alejandro Garcia started his own path in the sector in 2012, through a small sports management company located in Las Rozas de Madrid, called Sportmadness. From that moment, the business was growing locally until the viability of replicating the model across the world was realised. That was when Alejandro made the leap to what is now Sportmadness. A community of sports enthusiasts with a common element, sports entrepreneurship.

In February of 2017 we were ready to launch a first version of our product and we were lucky that a few months later, in May of 2017, two young sports enthusiasts trusted in Sportmadness to start with their sports entrepreneurship. With them, Beñat Lopetegi and Aratz Irigaray, we opened the first franchise: Sportmadness Guipúzcoa. Finally, the vision was a reality.